”Persistence wins”. In the north of Sweden, this saying is well-known
and commonly expressed. Implicitly, is states that changing one’s mind
and altering your ideas isn’t something to strive for. Stick to your
plan, believe in what you do and just soldier on. Sooner or later, your
way of living and thinking will become the most popular.

From working summers picking berries in the woods of Västerbotten as
children to the recurring visits to Ammarnäs, where the idea of founding
EOE was first born – Emilia and Erik Lindmark have continuously spent a
great deal of time in the wild. There was no hesitation whatsoever that
nature would play a central role both in product and in brand
philosophy. It really couldn’t have been in any other way. ”We are doing
this because we grew up with it. Seriously, it isn’t more complicated
than that”, Erik explains.

All EOE frames have their staring point in northern Sweden. A
landscape so rich in varied nature and in raw materials just waiting to
be taken into use. It’s from the north the inspiration to the
EOE-specific design derives and it’s from here the materials for the
frames are gathered.

Horns from reindeers who have browsed calcareous grounds. Birch trees
from The City of Birches (as the EOE-founders hometown of Umeå is often
referred to) and quartz hand-picked in the forests outside of Kiruna in
the very north. All in all, everything that EOE does happens with the
same philosophy and objective: to leave as little footprint as only
possible.