When Erik Lindmark (co-founder of EOE Eyewear) in the early years of EOE visited optical stores throughout Sweden, he noticed that their drawers were full of frames that had never been sold. At the same time, consumers had no way of getting rid of their used frames in a satisfying way. Sooner or later, they simply ended up in the trash. Each year, about three billion frames are sold globally. It was easy to see there was a problem to solve here.
EOE initiated a collaboration with different partners and could soon offer stations where the customers could return their used eyewear. Together with researchers in northern Sweden, Erik and Emilia set out to develop a process and a product that could create a new acetate material and new frames, made from old eyewear. Through this process, up to 98% of an old frame is recycled. Today, thousands of frames are collected each month and sorted into different color and quality schemes.
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