JOURNAL

Dive into a universe of sustainable and sophisticated designs, crafted with care and consciousness. From eco-friendly materials to ethical sourcing, we're committed to making a positive impact. Explore the latest trends, learn about our commitment to quality and sustainability, and gain insights into the world of luxury optics.

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Alfred Sahlén - Creativity, the North, and to just get started

Alfred Sahlén - Creativity, the North, and to j...

In a small workshop in Umeå, Alfred Sahlén transforms cold metal into shapes that feel alive and organic. Self-taught, persistent, and with an eye shaped by industrial aesthetics, he creates...

Alfred Sahlén - Creativity, the North, and to j...

In a small workshop in Umeå, Alfred Sahlén transforms cold metal into shapes that feel alive and organic. Self-taught, persistent, and with an eye shaped by industrial aesthetics, he creates...

A conversation with the author - Karin Smirnoff

A conversation with the author - Karin Smirnoff

It was 2018, and suddenly everyone was talking about Jana Kippo, the main character in Karin Smirnoff’s critically acclaimed, August Prize-nominated, film-adapted, and Royal Dramatic Theatre-staged masterpiece Jag for ner...

A conversation with the author - Karin Smirnoff

It was 2018, and suddenly everyone was talking about Jana Kippo, the main character in Karin Smirnoff’s critically acclaimed, August Prize-nominated, film-adapted, and Royal Dramatic Theatre-staged masterpiece Jag for ner...

A conversation with the author - Stina Stoor

A conversation with the author - Stina Stoor

Out of nowhere, it appeared in the short story collection with the unmistakably northern Swedish title Bli som folk (Be Like People). In no time, Stina Stoor became the darling...

A conversation with the author - Stina Stoor

Out of nowhere, it appeared in the short story collection with the unmistakably northern Swedish title Bli som folk (Be Like People). In no time, Stina Stoor became the darling...

A conversation with the author - Stina Jackson

A conversation with the author - Stina Jackson

We had a chat with Stina Jackson, one of six authors from northern Sweden whose literary world we love, and have delved into to find a passage that both echoes...

A conversation with the author - Stina Jackson

We had a chat with Stina Jackson, one of six authors from northern Sweden whose literary world we love, and have delved into to find a passage that both echoes...

Exploring the Lens - A Conversation with Olivia Huerta Bratteng

Exploring the Lens - A Conversation with Olivia...

In the ever-evolving world of photography, few capture the delicate dance between time, space, and movement quite like Olivia Huerta Bratteng. With a love for the natural world and a...

Exploring the Lens - A Conversation with Olivia...

In the ever-evolving world of photography, few capture the delicate dance between time, space, and movement quite like Olivia Huerta Bratteng. With a love for the natural world and a...

EOE Flagship Store: A Nordic Oasis in the Heart of Biblioteksstan

EOE Flagship Store: A Nordic Oasis in the Heart...

Nestled in the heart of Biblioteksstan, EOE Eyewear's flagship store on Mäster Samuelsgatan 10 is a tribute to the rugged beauty of Northern Sweden. Drawing inspiration from the region’s pristine...

EOE Flagship Store: A Nordic Oasis in the Heart...

Nestled in the heart of Biblioteksstan, EOE Eyewear's flagship store on Mäster Samuelsgatan 10 is a tribute to the rugged beauty of Northern Sweden. Drawing inspiration from the region’s pristine...

Seen in Vogue Scandinavia

Queen wears garments by Minna Palmqvist and SÁDEK in Stockholm, Sweden.

Photography Isak Mattson Mårn

Styling Minna Palmqvist

Model Queen (The Wonders)


Sustainability, Engineered Into Every Step.

At EOE Eyewear, craftsmanship is not a catchphrase — it’s a discipline. Each pair of frames is the result of a carefully choreographed process consisting of over 200 individual steps, executed with precision, patience, and respect for both design and nature. Read about the process and discover what makes your pair of EOE frames truly special.

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Edvin Ryding for Wonderland Magazine

Edvin Ryding stars in the 2025 summer issue of Wonderland Magazine wearing NORRLANDSARV. Shot by Therese Öhrvall and styled by Anna Sundelin.

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Nike Praesto Nordström styled by Anna Sundelin for Damernas Värld

As seen in The Greatest Magazine

Alfredo Nemer shot by Jonas Carmhagen

Joona Laulajainen for EOE Eyewear

Laulajainen captured the premiere Regrind collection at the EOE Flagship Store, designed by MER Architects in the heart of Stockholm. Laulajainen has worked for outlets such as Vogue, Esquire, and ELLE Magazine, and brought his talent for still life when capturing the frame on the centerpiece of the store.

Klemetz Farago for EOE Eyewear

Elin Skoghagen shot in Sweden by Ingela Klemetz Farago and Peter Farago for EOE Regrind. Discover Regrind via the link below.

Optical frame with stone

Regrind

When Erik Lindmark (co-founder of EOE Eyewear) in the early years of...