JOURNAL

Dive into a universe of sustainable and sophisticated designs, crafted with care and consciousness. From eco-friendly materials to ethical sourcing, we're committed to making a positive impact. Explore the latest trends, learn about our commitment to quality and sustainability, and gain insights into the world of luxury optics.

Sustainability, Engineered Into Every Step.

At EOE Eyewear, craftsmanship is not a catchphrase — it’s a discipline. Each pair of frames is the result of a carefully choreographed process consisting of over 200 individual steps, executed with precision, patience, and respect for both design and nature. Read about the process and discover what makes your pair of EOE frames truly special.

Discover Craftmanship

Edvin Ryding for Wonderland Magazine

Edvin Ryding stars in the 2025 summer issue of Wonderland Magazine wearing NORRLANDSARV. Shot by Therese Öhrvall and styled by Anna Sundelin.

Discover

EOE for Mayz at Stockholm Fashion Week SS25, styled by Daniel Darko

Seeing the Future Through the Past: Eyewear Trends 2025


In 2025, eyewear is more than aesthetic - it’s archival. It’s emotion. It’s a finely tuned balance between what was and what’s to come. Drawing from the nostalgia of the 1950s to the early 2000s, this season’s eyewear reinterprets memory with a contemporary touch, merging heritage shapes with sustainable innovation and a lightness that feels decisively now.


A Time Capsule for the Eyes

Designers are reflecting inward, and backward. Eyewear this year is shaped by the elegant defiance of the ‘50s, the bold rebellion of the ‘60s, and the cinematic confidence of the ‘70s. Picture softened cat-eyes in bio-acetates, featherlight rounds that recall counterculture icons, and oversized square frames that channel '70s glamour, now crafted with conscious clarity. There’s a subtle shift from nostalgia as aesthetic to nostalgia as a sensory return; a way of seeing the world not as it was, but as we wish it had been: cleaner, softer, and more intentional.


Thin is the Statement
If past seasons indulged in maximalism, 2025 finds elegance in restraint, and ultra-thin frames are quietly leading. Fine metals, biodegradable nylons, and plant-based acetates that barely kiss the face. These whisper-light silhouettes create space for the features to shine, evoking early 2000s minimalism with a distinctly modern sense of ease. It’s a nod to the unbranded cool of that era: low-key, almost imperceptible, butimpossible to ignore.


Sporty Chic, Refined
The ongoing fusion of fashion and function reaches a new peak in this season’s sporty chic eyewear. Sleek, aerodynamic frames inspired by performance gear are reimagined with urban polish. Wraparound lenses curve softly around the face, while matte finishes and sustainable materials offer an elevated take on utility.

Think performancewear meets post-studio brunch: designed for movement, yet made to linger.

Conscious Crafting: The Sustainable Shift
Perhaps the most defining shift isn’t in shape, but in substance. Materials matter. More than ever, eyewearis being reimagined with the planet in mind, utilizing recycled metals, bio-based resins, and biodegradable acetates. Transparency, in design and in process, is becoming a new kind of luxury. The glasses of 2025 don’t just look good. They feel responsible. Light on the face, light on the earth.

Vision Beyond Fashion
This season, eyewear is not only a reflection of fashion, but of values. Of care, memory, and quiet radicalism. It asks us to see more than trends. To see history reimagined. To see our future redefined. The past may shape the frame, but the clarity is entirely our own.

A Time Capsule for the Eyes

Rickleån

Designers are reflecting inward—and backward. Eyewear this year is shaped by the elegant defiance of the ‘50s, the bold rebellion of the ‘60s, and the cinematic confidence of the ‘70s.

Discover

Thin is the statement

Kärleksört

If past seasons indulged in maximalism, 2025 finds elegance in restraint. Ultra-thin frames are quietly leading—fine metals, biodegradable nylons, and plant-based acetates that barely kiss the face.

Discover

Sporty chic, Refined

Njavve

The ongoing fusion of fashion and function reaches a new peak in this season’s sporty chic eyewear. Think performancewear meets post-studio brunch: designed for movement, yet made to linger.

Discover

Journal

Exploring the Lens - A Conversation with Olivia Huerta Bratteng

Exploring the Lens - A Conversation with Olivia...

In the ever-evolving world of photography, few capture the delicate dance between time, space, and movement quite like Olivia Huerta Bratteng. With a love for the natural world and a...

Exploring the Lens - A Conversation with Olivia...

In the ever-evolving world of photography, few capture the delicate dance between time, space, and movement quite like Olivia Huerta Bratteng. With a love for the natural world and a...

EOE Flagship Store: A Nordic Oasis in the Heart of Biblioteksstan

EOE Flagship Store: A Nordic Oasis in the Heart...

Nestled in the heart of Biblioteksstan, EOE Eyewear's flagship store on Mäster Samuelsgatan 10 is a tribute to the rugged beauty of Northern Sweden. Drawing inspiration from the region’s pristine...

EOE Flagship Store: A Nordic Oasis in the Heart...

Nestled in the heart of Biblioteksstan, EOE Eyewear's flagship store on Mäster Samuelsgatan 10 is a tribute to the rugged beauty of Northern Sweden. Drawing inspiration from the region’s pristine...

Lisa Reiser on the creation of Studio Reiser

Lisa Reiser on the creation of Studio Reiser

Ahead of the release of the EOE Eternity Collection, renowned glass artist Lisa Reiser was commissioned to create a series of cases that capture the essence of Sweden's rugged North....

Lisa Reiser on the creation of Studio Reiser

Ahead of the release of the EOE Eternity Collection, renowned glass artist Lisa Reiser was commissioned to create a series of cases that capture the essence of Sweden's rugged North....

In conversation with Åsa Widell - National Director of Sweden for UNHCR

In conversation with Åsa Widell - National Dire...

We had the pleasure of speaking with Åsa Widell, the National Director of Sweden for UNHCR, the United Nations High Commissioner for Refugees. With a career that spans across journalism and...

In conversation with Åsa Widell - National Dire...

We had the pleasure of speaking with Åsa Widell, the National Director of Sweden for UNHCR, the United Nations High Commissioner for Refugees. With a career that spans across journalism and...

Sevda Albers - A modern renaissance woman and the talent behind the EOE Eyewear F/W 24 Campaign

Sevda Albers - A modern renaissance woman and t...

Sevda Albers is a woman of many talents, with a vast knowledge of art and culture and a history of collaborating with high profile brands and magazines across a span...

Sevda Albers - A modern renaissance woman and t...

Sevda Albers is a woman of many talents, with a vast knowledge of art and culture and a history of collaborating with high profile brands and magazines across a span...

Ulf Avander - Artisan - Reindeer Horn - Craft

Meet the artisan - Ulf Avander

For the launch of the EOE Eyewear Antler Collection local artisan Ulf Avander created hand carved details to adorn the models Sádek Horn and Dearna Horn. Prior to the launch...

Meet the artisan - Ulf Avander

For the launch of the EOE Eyewear Antler Collection local artisan Ulf Avander created hand carved details to adorn the models Sádek Horn and Dearna Horn. Prior to the launch...

Nike Praesto Nordström styled by Anna Sundelin for Damernas Värld

As seen in The Greatest Magazine

Alfredo Nemer shot by Jonas Carmhagen

Joona Laulajainen for EOE Eyewear

Laulajainen captured the premiere Regrind collection at the EOE Flagship Store, designed by MER Architects in the heart of Stockholm. Laulajainen has worked for outlets such as Vogue, Esquire, and ELLE Magazine, and brought his talent for still life when capturing the frame on the centerpiece of the store.

Klemetz Farago for EOE Eyewear

Elin Skoghagen shot in Sweden by Ingela Klemetz Farago and Peter Farago for EOE Regrind. Discover Regrind via the link below.

Optical frame with stone

Regrind

When Erik Lindmark (co-founder of EOE Eyewear) in the early years of...