JOURNAL

Dive into a universe of sustainable and sophisticated designs, crafted with care and consciousness. From eco-friendly materials to ethical sourcing, we're committed to making a positive impact. Explore the latest trends, learn about our commitment to quality and sustainability, and gain insights into the world of luxury optics.

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A conversation with the author - Stina Jackson

A conversation with the author - Stina Jackson

We had a chat with Stina Jackson, one of six authors from northern Sweden whose literary world we love, and have delved into to find a passage that both echoes...

A conversation with the author - Stina Jackson

We had a chat with Stina Jackson, one of six authors from northern Sweden whose literary world we love, and have delved into to find a passage that both echoes...

Exploring the Lens - A Conversation with Olivia Huerta Bratteng

Exploring the Lens - A Conversation with Olivia...

In the ever-evolving world of photography, few capture the delicate dance between time, space, and movement quite like Olivia Huerta Bratteng. With a love for the natural world and a...

Exploring the Lens - A Conversation with Olivia...

In the ever-evolving world of photography, few capture the delicate dance between time, space, and movement quite like Olivia Huerta Bratteng. With a love for the natural world and a...

EOE Flagship Store: A Nordic Oasis in the Heart of Biblioteksstan

EOE Flagship Store: A Nordic Oasis in the Heart...

Nestled in the heart of Biblioteksstan, EOE Eyewear's flagship store on Mäster Samuelsgatan 10 is a tribute to the rugged beauty of Northern Sweden. Drawing inspiration from the region’s pristine...

EOE Flagship Store: A Nordic Oasis in the Heart...

Nestled in the heart of Biblioteksstan, EOE Eyewear's flagship store on Mäster Samuelsgatan 10 is a tribute to the rugged beauty of Northern Sweden. Drawing inspiration from the region’s pristine...

Lisa Reiser on the creation of Studio Reiser

Lisa Reiser on the creation of Studio Reiser

Ahead of the release of the EOE Eternity Collection, renowned glass artist Lisa Reiser was commissioned to create a series of cases that capture the essence of Sweden's rugged North....

Lisa Reiser on the creation of Studio Reiser

Ahead of the release of the EOE Eternity Collection, renowned glass artist Lisa Reiser was commissioned to create a series of cases that capture the essence of Sweden's rugged North....

In conversation with Åsa Widell - National Director of Sweden for UNHCR

In conversation with Åsa Widell - National Dire...

We had the pleasure of speaking with Åsa Widell, the National Director of Sweden for UNHCR, the United Nations High Commissioner for Refugees. With a career that spans across journalism and...

In conversation with Åsa Widell - National Dire...

We had the pleasure of speaking with Åsa Widell, the National Director of Sweden for UNHCR, the United Nations High Commissioner for Refugees. With a career that spans across journalism and...

Sevda Albers - A modern renaissance woman and the talent behind the EOE Eyewear F/W 24 Campaign

Sevda Albers - A modern renaissance woman and t...

Sevda Albers is a woman of many talents, with a vast knowledge of art and culture and a history of collaborating with high profile brands and magazines across a span...

Sevda Albers - A modern renaissance woman and t...

Sevda Albers is a woman of many talents, with a vast knowledge of art and culture and a history of collaborating with high profile brands and magazines across a span...

Seen in Vogue Scandinavia

Queen wears garments by Minna Palmqvist and SÁDEK in Stockholm, Sweden.

Photography Isak Mattson Mårn

Styling Minna Palmqvist

Model Queen (The Wonders)


Sustainability, Engineered Into Every Step.

At EOE Eyewear, craftsmanship is not a catchphrase — it’s a discipline. Each pair of frames is the result of a carefully choreographed process consisting of over 200 individual steps, executed with precision, patience, and respect for both design and nature. Read about the process and discover what makes your pair of EOE frames truly special.

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Edvin Ryding for Wonderland Magazine

Edvin Ryding stars in the 2025 summer issue of Wonderland Magazine wearing NORRLANDSARV. Shot by Therese Öhrvall and styled by Anna Sundelin.

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Nike Praesto Nordström styled by Anna Sundelin for Damernas Värld

As seen in The Greatest Magazine

Alfredo Nemer shot by Jonas Carmhagen

Joona Laulajainen for EOE Eyewear

Laulajainen captured the premiere Regrind collection at the EOE Flagship Store, designed by MER Architects in the heart of Stockholm. Laulajainen has worked for outlets such as Vogue, Esquire, and ELLE Magazine, and brought his talent for still life when capturing the frame on the centerpiece of the store.

Klemetz Farago for EOE Eyewear

Elin Skoghagen shot in Sweden by Ingela Klemetz Farago and Peter Farago for EOE Regrind. Discover Regrind via the link below.

Optical frame with stone

Regrind

When Erik Lindmark (co-founder of EOE Eyewear) in the early years of...