Flagship Store

EOE Eyewear opens the doors to its first concept store in Stockholm, offering a curated selection of sustainable eyewear and a unique shopping experience inspired by the beauty of northen Sweden.

  • Opening Hours

    Monday: 11 - 18
    Tuesday - Friday: 10 - 18
    Saturday: Closed
    Sunday: Closed

    Closed for lunch:

    Tuesday - Friday: 13 - 14
    Does not apply to Monday

  • Visit us

    Mäster Samuelsgatan 10,

    111 44 Stockholm

  • Contact the store

    mastersamuelsgatan@eoe-eyewear.com

    +46-814 98 10
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Mäster Samuelsgatan 10 Stockholm

The sparse nature of northern Sweden translated into minimalistic elegance has ever since the start in 2010 been the trade mark for EOE. Now, all customers, old and new, are for the first time invited in for a closer look of the unique EOE universe.

Our first store

The store concept is a natural extension of the sustainable EOE
design philosophy; inspiration from nature up north and a distinct focus
on material, form and detail. In the last few years, EOE has earned a
spot as one of the most distinguished actors in sustainability.


Visually, all materials in the store take inspiration from water, soil,
snow and mountains.

In a more concrete way, it is evident to everyone coming to the store that sustainably is at the heart and soul
of EOE as customers can drop their worn-out frames at the cashier, for
EOE to produce new ones from.

Mäster Samuelsgatan 10

"Coming to EOE should be like visiting a dear friend. We
highlight creative talents from northern Sweden. One week this could mean an art exhibition with a sculptor from Norrbotten, next week a gig with a DJ with roots up north. Simply put, the store is a piece of Norrland right in the middle of Stockholm." - Emilia Lindmark, co-founder and CEO of EOE Eyewear

Inspiration

Throughout the store you find customised interior and monolithic use of local materials in sculptural forms that lift and praise the highly detailed craft of the eyewear. The stone inspiration used throughout the project comes from the mountains of the Swedish Lapland, the locally produced metal used in different forms is referring to the widely known metal crafts and jewellery from Norrland where the company and idea behind EOE Eyewear was born back in 2010. The blue centrepiece is inspired by a waterfall running from the mountains in Ammarnäs and the roof is influenced by
crispy snow.