Flagship Store

EOE Eyewear opens the doors to its first concept store in Stockholm, offering a curated selection of sustainable eyewear and a unique shopping experience inspired by the beauty of Northern Sweden.

  • Opening Hours

    Monday - Tuesday - 10 - 18
    Wednesday - 13 - 18
    Thursday - Friday - 10 - 18

    Weekends and Swedish National Holidays - Closed.

  • Visit us at

    Mäster Samuelsgatan 10,

    111 44 Stockholm

    Sweden

  • Contact information

    info@eoe-eyewear.com

    +46(0)8-14 98 10
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Mäster Samuelsgatan 10 Stockholm

The sparse nature of Northern Sweden translated into minimalistic elegance has ever since the start, in 2010, been the trademark of EOE. Now, all customers, old and new, are for the first time invited in for a closer look into the unique EOE universe.

Our first store

The store concept is a natural extension of EOE’s sustainable design philosophy - deeply rooted in northern nature and characterized by a strong emphasis on material, form, and detail.

Over the past few years, EOE has established itself as a leading name in sustainability. Visually, the store draws inspiration from the natural elements of the north - water, soil, snow, and mountains - as reflected in every material choice.

More tangibly, the store embodies EOE’s commitment to sustainability: customers are encouraged to return their worn-out frames, which are then repurposed into new designs, reinforcing the brand’s circular approach to production.

Mäster Samuelsgatan 10

"Coming to EOE should be like visiting a dear friend -

We wish to highlight creative talents from northern Sweden. One week this could mean an art exhibition with a sculptor from Norrbotten, next week a gig with a DJ with roots up north. Simply put, the vision for the store is a piece of Norrland right in the middle of Stockholm."

Emilia Lindmark, Co-founder and CEO

Inspiration

Throughout the store, custom-designed interiors and monolithic applications of local materials take sculptural form, elevating and celebrating the intricate craftsmanship of the eyewear on display. The stone featured across the space is inspired by the majestic mountains of Swedish Lapland, while locally sourced metal, shaped into various forms, pays homage to the renowned metalwork and jewelry traditions of Norrland, where EOE Eyewear was founded in 2010. At the heart of the store, a striking blue centerpiece evokes the cascading waterfalls of Ammarnäs, and the roof design draws inspiration from the crisp, untouched snow of the northern landscape.