Environmental thinking and craftsmanship are two of our core values, strongly reflected in this collection.
A modern cat eye
Ogjort
OGJORT is a chunky cat eye frame crafted from biodegradable acetate and recycled Swedish steel.
What’s northern Swedish for unplugged? ”Oi” (literally meaning ”not in”, referring to the cord). That’s just how efficient they use the language. Instead of using opposite words, simply add ”un” (”o”) as often as you can. If this copy was not yet written, it would remain ”ogjord”
timeless and bold
Jo
JO is an oversized chunky fame crafted from biodegradable acetate and recycled Swedish steel.
There is an affirmative expression – or perhaps more of a sound – that is completely unique for northern Sweden. And no, there is no proper way to spell it. Tutorial: form your lips as to prepare to whistle, inhale swiftly but carefully. There you have it. Use it generously.
