”Persistence wins”. In the north of Sweden, this saying is well-known and commonly expressed.

From childhood summers spent picking berries in the forests of Västerbotten to recurring visits to Ammarnäs - where the idea of founding EOE was first conceived - Emilia and Erik Lindmark have always been deeply connected to the wild.

With 15 years behind the brand, EOE Eyewear continues to set a benchmark for sustainable eyewear, without ever compromising on design or fit.

Entering 2026, the focus turns forward - towards the next chapter of innovation, responsibility, and design shaped by nature.

the place where it all began

Ammarnäs Sun

The frame AMMARNÄS is a square bio acetate frame with a semi chunky expression. The end-tips feature triangular inserts of sustainably and ethically sourced reindeer antler.

All sunglasses feature bio-nylon lenses that provide 100% protection from UVA, UVB, and UVC rays. 

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REGRIND AND EOE BLUE

Ogjort

OGJORT is a chunky cat eye frame crafted from biodegradable acetate and recycled Swedish steel. The sunglasses feature bio-nylon lenses that provide 100% protection from UVA, UVB, and UVC rays. 

What’s northern Swedish for unplugged? ”Oi” (literally meaning ”not in”, referring to the cord). That’s just how efficient they use the language. Instead of using opposite words, simply add ”un” (”o”) as often as you can. If this copy was not yet written, it would remain ”ogjord”

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From city to slope

Sádek Sun

SÀDEK is a petite oval frame crafted from biodegradable acetate and recycled Swedish steel. The end-tips feature inlays of sustainably and ethically sourced reindeer antler. 

All sunglasses feature bio-nylon lenses that provide 100% protection from UVA, UVB, and UVC rays. 

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