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Mäster Samuelsgatan 10 Stockholm

We work with quality products and take the time to help you
understand your visual impairment.

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The Brand Story

Persistence wins”. In the north of Sweden, this saying is well-known and commonly expressed.

Implicitly, is states that changing one’s mind
and altering your ideas isn’t something to strive for. Stick to your plan, believe in what you do, and just soldier on. Sooner or later, your way of living and thinking will work out.

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Sustainable Eyewear - Minimal Impact

Committed to sustainability, we strive to minimize our environmental impact. Our goal is to become a global leader in sustainable eyewear.

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Sustainable eyewear from Swedish Lapland

EOE Eyewear is a premium Swedish brand specializing in sustainable and eco-friendly eyewear. Drawing inspiration from the landscapes of Swedish Lapland, we create minimalist, modern frames using materials like recycled metals and acetate. EOE’s designs reflect the simplicity and elegance of Scandinavian aesthetics, while our commitment to sustainability is seen in collections that focus on upcycling and reducing waste. Each pair is crafted with high-quality craftsmanship and care to provide both fashion and environmental responsibility. EOE Eyewears flagship store on Mäster Samuelsgatan in Stockholm showcases our entire collection of stylish Scandinavian frames. At our flagship store, customers can book an appointment with an optician for personalized service and access to the full range of EOE's opticals and sunglasses. Blending minimalist design with environmental responsibility, EOE is a leader in creating fashionable eyewear that respects the planet.