When you pass an oversized cheese slicer along the E4 in Västerbotten’s coastal land, you know that you’ve ended up right. There is only one place on earth where the Västerbotten cheese can be made. Right here, in Burträsk.
To be a little different, of a certain kind, a bit special and not like the rest, peculiar but loveable, odd but pleasant, strange but in an appealing way. All of this is to be what we in the north of Sweden call eljest.
In Standard Swedish, the word ”fara” is used solely when someone makes an extended trip. You can, for example, ”fara” to Australia. In the north, however, you use ”fara” for any kind of trip, whether it’s to the mountains, to the office or your next-door neighbor.