Ängsvide

Ängsvide is a low growing rice-like shrub, the bark is beautifully gray-brown. Ängsvide grows on pine moors, in forest edges and meadow slopes. There are two subspecies of the plant that are sometimes considered two separate species, therefore we have let it inspire the design with a two-color front.

Arjeplog

In between the great lakes of Uddjaure and Hornavan, along route 95, often referred to as The Silver Road, you find Arjeplog. It has the fewest citizens of all Norrbotten municipalities, but its fascinating Silver Museum attracts visitors from far far away.

Bergglim

A narrow tear in the rock or a thin layer of soil on a cliff is all this little white and vigorous carnation Bergglim needs to shine as small spotlights against gray granite.

Brandspira

It grows in all our northernmost mountains, but it takes a trained eye to spot the fireweed. It requires calcareous soil, lacks chlorophyll and is completely parasitic, taking nutrients from the roots of other plants. Yet we love it so much.

Gallas

Within the Sami tradition, the starry sky reflects a different story. The big elk hunt. In the story, the large moose Sarvva is hunted by, among others, the hunter Galla's three sons, who correspond to three stars in the constellation Orion's belt.

Han

The north of Sweden is in many ways progressive, but not so much when it comes to how the language evolves. Where others make efforts to use gender neutral pronouns, people in the north still refer to most things as him. ”Where is the car?” ”I put him in the garage.”

Han - EOE x CAKE

The north of Sweden is in many ways progressive, but not so much when it comes to how the language evolves. Where others make efforts to use gender neutral pronouns, people in the north still refer to most things as him. ”Where is the car?” ”I put him in the garage.”

Haparanda

Sweden feels bigger when there are places with names that doesn’t even sound Swedish. Haparanda, stunningly located right on the Finnish border is one of those places.

He

In Swedish, there are many different words used to cover all meaning of the English verb ”put”. In the North, there is one short word that fulfills the same inclusive function as ”put”: He.

High Coast

It was not until the seventies that the high-lying coastline between Härnösand and Örnsköldsvik began to be called the High Coast. Today, it is well deservedly one of Sweden’s fastest growing tourist destinations.

Int

Keeping things simple is of the essence for people in the north. As long as you make yourself understood, skipping out on a letter or two when speaking and/or writing is not a big issue. Inte means not, int means the same.

Kalix

Anyone who has ever swum in the Kalix River knows that it is refreshingly cold. Fewer may know that the name Kalix is of Sami origin and refers to the river's cool waters. And maybe, just maybe, it is precisely the cold water that makes the roe from the vendace that spawn here a gastronomic success worldwide.

Krycklan

For those who know their hydrology and aquatic ecology, Krycklan is home turf. All others can be well informed about this still watercourse in the Vindelälven river, which, along a part of the route, also has a nature reserve named after it.

Lappspira

It gets just over two inches high. It looks a little special with its asymmetrical yellow-white flowers. It spreads throughout the Swedish mountains but blooms only during late summer. But the sweet scent of Lappspiran remains.

Nausta

For a very small and quiet town just south of Jokkmokk, Nausta has made a loud impression in Swedish history. On 14 August 1961, just after ten in the evening, the first space rocket was launched from Swedish soil. But that blast was nothing compared to the Nausta blast, which was carried out in 1957 to test the results of an atomic bomb. Today, Nausta is quieter.

Pajala

Tradition and creativity. This is how we would choose to describe the village of Pajala - which is also popularly called the capital of Tornedalen. On the second weekend after midsummer, the traditional Pajala Market, which has been organized since the 18th century, is organized. And the town is also central to a certain novel about popular music.

Pegasus

In mythology, Pegasus was a faithful friend who helped most of the ancient heroes on their adventures. So faithful and loyal was he that the gods had the winged horse immortalized in the form of a constellation. Which today is classified as Västerbotten's landscape constellation.

Renfana

The cultivated form has been given the not very pleasant name gubbaskägg (old man’s beard). In the wild, on open fields and sea shores, it stands steadily, yellow and neighborly and almost a meter high, under its more beautiful name – Renfana.

Seskarö

If the bridge from Haparanda to Seskarö was anywhere other than in Tornedalen, it would have been one of Sweden’s most photographed buildings. And for anyone who associates the archipelago the one outside Stockholm alone – in the archipelago outside Haparanda there is a whole, and everything but crowded, island world to discover.

Skogsstjärna

In contrast to its luminous name, it is quite unobtrusive where it stands. The forest star, this white, soft and for Scandinavia so homely flower.

Stensele

Outside Storuman is Stensele, a small village in large forests. In the mighty wooden church, one of the largest in the country, besides Queen Kristina’s Bible, there is also a copy of the world’s smallest Bible, small as a stamp.

Storuman

With its more than two thousand inhabitants, Storuman is the central place in the municipality of the same name, a municipality which is one of the largest in Sweden. Do you like fishing? Look no further.

Svetsa - EOE x CAKE

Welding – Svetsa in Swedish – is a fabrication process that joins materials by using high heat to melt the parts together and allowing them to cool, causing fusion. If you live in the north of Sweden and don’t know how to weld – it might be a good idea to consider moving somewhere else.

Tärna

I Swedish, the word Tärna can mean many different things. Its what you do in the kitchen when you chop (tärna) your vegetables. It’s the maid (tärna) when you wed and it’s also a bird (tern). However, up north, when people say Tärna, they do of course mean Tärnaby.

Tärnaby

There are few villages as small as Tärnaby that have managed to become well-known across the globe. Less than five hundred citizens and almost two hundred World Cup skiing victories. How did it happen? Well, as with all beautiful mysteries, this too remains unsolved.

Ume

Up North the way people talk is efficient. You say what has to be said, no more, sometimes less. In other words, it’s quite natural and expected that Umeå ends up being pronounced Ume. Everyone knows what you mean anyway, right?