Åheden

Where Stockholm has its Dalarö, Gothenburg its Marstrand and Helsingborg its Viken, Umeå in Åheden has its very own refuge for city dwellers who want to breathe the cleanest air and live the simplest life.

Ängsvide

Ängsvide is a low growing rice-like shrub, the bark is beautifully gray-brown. Ängsvide grows on pine moors, in forest edges and meadow slopes. There are two subspecies of the plant that are sometimes considered two separate species, therefore we have let it inspire the design with a two-color front.

Arjeplog

In between the great lakes of Uddjaure and Hornavan, along route 95, often referred to as The Silver Road, you find Arjeplog. It has the fewest citizens of all Norrbotten municipalities, but its fascinating Silver Museum attracts visitors from far far away.

Arvidsjaur

Smack in the middle of Lapland, some 100 kilometers south of the poor circle, you’ll find the village of Arvidsjaur. Known for pretty much nothing, loved for all that makes us love the north: the woods, the mountains, the light.

Atlas

This triple star is included in the constellation Taurus the Pleiades. Whose name comes from the titan who carries the entire firmament on his shoulders. He is also the father of the nymph Electra, one of the seven Pleiades.

Bergglim

A narrow tear in the rock or a thin layer of soil on a cliff is all this little white and vigorous carnation Bergglim needs to shine as small spotlights against gray granite.

Brandspira

It grows in all our northernmost mountains, but it takes a trained eye to spot the fireweed. It requires calcareous soil, lacks chlorophyll and is completely parasitic, taking nutrients from the roots of other plants. Yet we love it so much.

Burträsk

When you pass an oversized cheese slicer along the E4 in Västerbotten’s coastal land, you know that you’ve ended up right. There is only one place on earth where the Västerbotten cheese can be made. Right here, in Burträsk.

Dorotea

”The air itself breathes serenity and calmness”, reads one of the lines in the Dorotea song. A spot on description of the village along the highway 45. Dorotea was named after queen Fredrika Dorotea Vilhelmina but we kind of prefer the Dorotea nickname: The south entrance to Lapland.

Electra

One of the Titan Atlas' daughters, the Pleiades. Seven beautiful nymphs who have given names to the stars in the constellation Taurus, which according to the Vikings represented the mythological giant wolf Fenris (Fenrir).

Eljest

To be a little different, of a certain kind, a bit special and not like the rest, peculiar but loveable, odd but pleasant, strange but in an appealing way. All of this is to be what we in the north of Sweden call eljest.

Ensamheten

Is there any Swedish place name that evokes more immediate feelings than Ensamheten (The Loneliness)? No matter how much melancholy the name entails, Ensamheten does foster great strength and power. (Yep, two world champions in arm wrestling come from here.)

Fara

In Standard Swedish, the word ”fara” is used solely when someone makes an extended trip. You can, for example, ”fara” to Australia. In the north, however, you use ”fara” for any kind of trip, whether it’s to the mountains, to the office or your next-door neighbor.

Gallas

Within the Sami tradition, the starry sky reflects a different story. The big elk hunt. In the story, the large moose Sarvva is hunted by, among others, the hunter Galla's three sons, who correspond to three stars in the constellation Orion's belt.

Han

The north of Sweden is in many ways progressive, but not so much when it comes to how the language evolves. Where others make efforts to use gender neutral pronouns, people in the north still refer to most things as him. ”Where is the car?” ”I put him in the garage.”

Han - EOE x CAKE

The north of Sweden is in many ways progressive, but not so much when it comes to how the language evolves. Where others make efforts to use gender neutral pronouns, people in the north still refer to most things as him. ”Where is the car?” ”I put him in the garage.”

Haparanda

Sweden feels bigger when there are places with names that doesn’t even sound Swedish. Haparanda, stunningly located right on the Finnish border is one of those places.

He

In Swedish, there are many different words used to cover all meaning of the English verb ”put”. In the North, there is one short word that fulfills the same inclusive function as ”put”: He.

Ids

People of the North generally do not care all the much whether the grammar is one hundred percent adequate or whether the one you’re in dialogue with is slightly offended. If you don’t feel like doing something, you let them now by bluntly saying so: ”jag ids int” (I cannot be bothered).

Int

Keeping things simple is of the essence for people in the north. As long as you make yourself understood, skipping out on a letter or two when speaking and/or writing is not a big issue. Inte means not, int means the same.

Jo

There is an affirmative expression – or perhaps more of a sound – that is completely unique for northern Sweden. And no, there is no proper way to spell it. Tutorial: form your lips as to prepare to whistle, inhale swiftly but carefully. There you have it. Use it generously.

Jukkasjärvi

Its sami-name, Cohkkiras, means meeting place. Funny, given that Jukkasjärvi initially was just the priset and the sexton. But today, this is indeed a place where people do meet from all over the world. At the Ice Hotel.