Ängsvide

Ängsvide is a low growing rice-like shrub, the bark is beautifully gray-brown. Ängsvide grows on pine moors, in forest edges and meadow slopes. There are two subspecies of the plant that are sometimes considered two separate species, therefore we have let it inspire the design with a two-color front.

Church Town

Over 400 years after they were first built by farmers who needed somewhere to spend the night in connection with Sunday’s church visit, 405 cottages still remain. Since 1996, Gammelstad Church Town in Luleå has enjoyed a place on UNESCO’s World Heritage List.

Dorotea

”The air itself breathes serenity and calmness”, reads one of the lines in the Dorotea song. A spot on description of the village along the highway 45. Dorotea was named after queen Fredrika Dorotea Vilhelmina but we kind of prefer the Dorotea nickname: The south entrance to Lapland.

Electra

One of the Titan Atlas' daughters, the Pleiades. Seven beautiful nymphs who have given names to the stars in the constellation Taurus, which according to the Vikings represented the mythological giant wolf Fenris (Fenrir).

Fara

In Standard Swedish, the word ”fara” is used solely when someone makes an extended trip. You can, for example, ”fara” to Australia. In the north, however, you use ”fara” for any kind of trip, whether it’s to the mountains, to the office or your next-door neighbor.

High Coast

It was not until the seventies that the high-lying coastline between Härnösand and Örnsköldsvik began to be called the High Coast. Today, it is well deservedly one of Sweden’s fastest growing tourist destinations.

Ids

People of the North generally do not care all the much whether the grammar is one hundred percent adequate or whether the one you’re in dialogue with is slightly offended. If you don’t feel like doing something, you let them now by bluntly saying so: ”jag ids int” (I cannot be bothered).

Laponia

Laponia

Nalta

Nalta means little. In Vänsterbotten, there is a proverb laconically clarifying how nalta is best used: Harta borti harta jer brano, harta borti he, he jer nalta. (You may want to Google it, or better still, ask someone from Västerbotten).

Nalta Småa

Nalta means little. In Vänsterbotten, there is a proverb laconically clarifying how nalta is best used: Harta borti harta jer brano, harta borti he, he jer nalta. (You may want to Google it, or better still, ask someone from Västerbotten).

Nordanskär

Who doesn’t want to check in at a ”kurort” (health resort) at any time in their lives? This beautiful Swedish word that rings so much more holistic well-being than the more contemporary spa. The outlet of the island Nordanskär in the Kalix River was already in the 19th century Sweden’s, and perhaps the world’s most northerly kurort.

Vars

Where in Sweden you are from, decides how you use the word ”where”. In Standard Swedish, there are two different ways of using the word: ”var” and ”vart”. In the North, the, to amusement for people in southern Sweden, the Swedish language is less refined. Here, they simply replace ”var” and ”vart” with ”vars”, which covers covers both meanings.

Vippvedel

Vippvedel is a rare flower that grows on c alcareous mountain slopes from Härjedalen to Tone lapland. The first find is documented from Lule lappland in 1807. We have had the small, shy and rare flower portrayed as a recessed detail in a classic pilot frame.

Vippvedel Mellan

Vippvedel is a rare flower that grows on c alcareous mountain slopes from Härjedalen to Tone lapland. The first find is documented from Lule lappland in 1807. We have had the small, shy and rare flower portrayed as a recessed detail in a classic pilot frame.

Vippvedel Småa

Vippvedel is a rare flower that grows on calcareous mountain slopes from Härjedalen to Tone lapland. The first find is documented from Lule lappland in 1807. We have had the small, shy and rare flower portrayed as a recessed detail in a classic pilot frame.