Åheden

Where Stockholm has its Dalarö, Gothenburg its Marstrand and Helsingborg its Viken, Umeå in Åheden has its very own refuge for city dwellers who want to breathe the cleanest air and live the simplest life.

Ängsvide

Ängsvide is a low growing rice-like shrub, the bark is beautifully gray-brown. Ängsvide grows on pine moors, in forest edges and meadow slopes. There are two subspecies of the plant that are sometimes considered two separate species, therefore we have let it inspire the design with a two-color front.

Arjeplog

In between the great lakes of Uddjaure and Hornavan, along route 95, often referred to as The Silver Road, you find Arjeplog. It has the fewest citizens of all Norrbotten municipalities, but its fascinating Silver Museum attracts visitors from far far away.

Burträsk

When you pass an oversized cheese slicer along the E4 in Västerbotten’s coastal land, you know that you’ve ended up right. There is only one place on earth where the Västerbotten cheese can be made. Right here, in Burträsk.

Eljest

To be a little different, of a certain kind, a bit special and not like the rest, peculiar but loveable, odd but pleasant, strange but in an appealing way. All of this is to be what we in the north of Sweden call eljest.

Ensamheten

Is there any Swedish place name that evokes more immediate feelings than Ensamheten (The Loneliness)? No matter how much melancholy the name entails, Ensamheten does foster great strength and power. (Yep, two world champions in arm wrestling come from here.)

Fara

In Standard Swedish, the word ”fara” is used solely when someone makes an extended trip. You can, for example, ”fara” to Australia. In the north, however, you use ”fara” for any kind of trip, whether it’s to the mountains, to the office or your next-door neighbor.

Fredrika

The limit for defining itself as an urban location goes to a crowd of 200 people. Fredrika in Åsele municipality lost that status in 2015. Still, the village is well worthy pf its place on the map, not least thanks to its stately and unexpected Buddha statue.

Gallas

Within the Sami tradition, the starry sky reflects a different story. The big elk hunt. In the story, the large moose Sarvva is hunted by, among others, the hunter Galla's three sons, who correspond to three stars in the constellation Orion's belt.

Han

The north of Sweden is in many ways progressive, but not so much when it comes to how the language evolves. Where others make efforts to use gender neutral pronouns, people in the north still refer to most things as him. ”Where is the car?” ”I put him in the garage.”

He

In Swedish, there are many different words used to cover all meaning of the English verb ”put”. In the North, there is one short word that fulfills the same inclusive function as ”put”: He.

Holmnäs

The best thing about Norrland is the unpredictability. Like when fine culture moves into a sheep house. In the small village of Holmnäs outside Umeå, a well-attended opera performance is held once a year in the sheep house where the acoustics send a libretto echoing far over the meadows in the bright summer night.

Hornavan

At 221 metres, Hornavan is Sweden's deepest lake. Hornavan is made for fishing with its widths, depths and bays. It is best known for its large Arctic char, one of Sweden's last natural stocks. Like Storavan, a frame in the same family, Hornavan has its outlet in the Skellefteå river.

Ids

People of the North generally do not care all the much whether the grammar is one hundred percent adequate or whether the one you’re in dialogue with is slightly offended. If you don’t feel like doing something, you let them now by bluntly saying so: ”jag ids int” (I cannot be bothered).

Int

Keeping things simple is of the essence for people in the north. As long as you make yourself understood, skipping out on a letter or two when speaking and/or writing is not a big issue. Inte means not, int means the same.

Jo

There is an affirmative expression – or perhaps more of a sound – that is completely unique for northern Sweden. And no, there is no proper way to spell it. Tutorial: form your lips as to prepare to whistle, inhale swiftly but carefully. There you have it. Use it generously.

Kalix

Anyone who has ever swum in the Kalix River knows that it is refreshingly cold. Fewer may know that the name Kalix is of Sami origin and refers to the river's cool waters. And maybe, just maybe, it is precisely the cold water that makes the roe from the vendace that spawn here a gastronomic success worldwide.

Kiruna

One of the world’s largest cities, one of the most remote, one of the most mythical. From deepest mine to highest mountain, through space research and reindeers – yes, all roads should lead to Kiruna.

Krycklan

For those who know their hydrology and aquatic ecology, Krycklan is home turf. All others can be well informed about this still watercourse in the Vindelälven river, which, along a part of the route, also has a nature reserve named after it.

Lappspira

It gets just over two inches high. It looks a little special with its asymmetrical yellow-white flowers. It spreads throughout the Swedish mountains but blooms only during late summer. But the sweet scent of Lappspiran remains.

Ljusvattnet

Along the slowest part of the E4, between Umeå and Skellefteå, you pass the seemingly insignificant village with the self-explanatory name Ljusvattnet. Crystal clear lakes, summer and winter.

Lovikka

A mitten, knitted with yarn and with a significant cross pattern, was all it took for a small village far north of the Arctic Circle to make a name for itself in wide circles. But then again, those mittens are something else.

Malgomaj

The big lake outside Vilhelmina, where every year someone seems to be breaking the biggest char-record, has a name that sounds very much like a Swedish toddler trying to speak English.