Who are we?
EOE Eyewear is a Swedish brand, founded by Erik and Emilia Lindmark in 2010 during a snowmobile ride in the small village of Ammarnäs in Swedish Lapland. The vision was to state eyewear as an obvious accessory for each and every occasion. EOE is created out of love for the elegance and simplicity of Swedish design, combined with the barren beauty of the nature in Swedish Lapland. Our frames are sustainably produced and completely recyclable and biodegradable. The heritage from the Swedish north is reflected both in the names and colors of the eyewear, not least in the details and materials brought from the wild and beautiful natur
How to contact us?
What information do we collect?
We may collect the following categories of personal data about you:
- Your basic information, that is e.g. your name, address, email address, telephone number, age and other demographics.
- Information about your interests and preferences.
- Information about your interaction with us, e.g. what products you buy online or in-store, payment information, returns, consumer service contacts, survey information, participation in contests or event etc.
- Information about you obtained from social networks etc., e.g. comments or behaviour, that we cooperate with.
- Information about your digital activities, such as browsing history, e-mail activity and physical presence, through cookies, pixel tags and similar technologies such as beacons and WiFi access points, including IP-addresses and MAC-addresses.
Please confer with the section “How do we share your personal information” below. Further, information about you obtained via different technologies and/or from different sources can be combined for analytical and improvement purposes.
How do we use your personal information?
The information about you may be used for the following purposes:
- Processing of orders, claims and returns
- Provision of the various functions and services on the website
- Providing newsletters, communication via other communication platforms and services requested by you from time to time
- Consumer analysis and segmentation
- Marketing of goods and services
- Tailoring the content of newsletters, other communications and other media, e.g. websites and apps
- Providing customer support and communication
- Evaluating and developing our products and services
The processing of your personal data will in some cases be necessary to conclude or perform a contract with you, e.g. to complete order in our web shop. The processing may also be necessary to comply with a request from you, e.g. to send you newsletters or to provide you with information that is tailored to your interests. In addition, the processing of your personal data may also be based on our legitimate interests to make us wiser about our consumers and to develop and evaluate our products and services as well as conducting statistics and analyses.
Communications and marketing
If you give consent, we will communicate with you for marketing purposes by email, ordinary mail, telephone (including via text messages). If you wish to opt-out of receiving communication from us, you should unsubscribe from the newsletter.
How do we share your personal information
We may share your personal data with third party providers such as credit card companies and shipping companies in order to complete your orders and carry out shipment.
For the sole purpose of supporting our business third party processors may process your information, but only to the extent necessary for us to conduct our business. We have procedures to ensure that these third party processors value your privacy.
We may also share your personal information with third parties that assist us with marketing towards you, for example social networks. We will always ensure that such third parties only use the personal information to promote our goods and services in accordance with our instructions.
When do we delete your personal information
The retention of your personal data depends on the purpose of the processing.
First of all, we will retain your personal data for as long as we are legally required to do so. For example, we are obliged to retain information relating to sales for a certain time period in order to comply with applicable bookkeeping regulation.
We may also retain your personal data if necessary for the establishment, exercise or defence of legal claims.
If no applicable legal obligations or legal claims exist, we will store the personal data for the term of your subscription and for 24 months thereafter.
Personal data, which is not subject to a legal obligation or legal claims and which is not linked to a subscription, will be retained for 24 months.
We may transfer your personal data to countries outside the EU/EEA. When we do this, it will either be to a country that is deemed by the authorities to provide an adequate level of protection, or subject to a written data processor agreement containing obligations for the disclosing and receiving party. The agreement will be based on the “Standard Contractual Clauses” approved by the European Commission or similar.
Your rights as a data subject
At any time you are entitled to recall any consent(s) you may have given with respect to our use of your personal data.
Furthermore, you have the right to access your personal data and to obtain information about how we process it. You may also modify the personal data if it is incorrect, and you may ask us to limit or cease the processing of your personal data or to delete it as well as object to the processing of your personal data, including processing for the purpose of direct marketing and profiling related to such direct marketing. You may also ask us to disclose the personal data in a machine readable format.
To opt-out from receiving marketing communications, by modifying your preferences by clicking on the unsubscribe link in all of our newsletters. Due to e-mail production schedules, you may still receive any e-mails that are already in production.
You may at all times object to the processing of your personal data for direct marketing purposes.
Our contact information is stated above in the “How to Contact Us” section.
You may also file a complaint with a competent data protection authority.
How do we protect your information?
We care about the protection of your personal data and will apply industry standard security measures to ensure adequate protection of your data.
We are always happy to hear from you and welcome any questions, comments and concerns about privacy. Please write to us at the contact information mentioned in the “How to Contact Us” section above.
A cookie is a small data file placed on your computer’s hard drive containing information about which parts of our website you have visited. The term ‘cookies’ may also cover other technologies. Cookies are reliable files and they cannot execute program code, transmit virus or be used to collect information about what you otherwise may use your computer for.
What cookies do we use?
To collect web statistics, we cooperate with web statistic service providers. Cookies from these providers among other things allow us to see which pages are visited, where the traffic comes from, mouse clicks and movements, anonymized screen recordings etc. We use the information to measure and improve the user experience on our website and to follow up on sales and ad campaigns.
Additionally, we use partners that help us to keep track of user activities, profitability of online marketing and to deliver targeted online ads when you visit other websites. These services may use third part cookies provided by our partners.
- Google Analytics (for web statistics)
- Google Ads (for sales optimization and marketing)
- Google Optimize (for sales optimization and AB-testing)
- Facebook (for web statistics, sales optimization and marketing purposes)
- WooCommerce (for functionality)